Rick has provided consulting services to TPMG for over twenty years. He has designed and facilitated a comprehensive strategic planning process that has served our organization well over time. Just prior to Covid, he developed, administered, and processed a survey of our nearly 200 physicians to solicit their thoughts about our organization’s future direction and related recommendations. The latest project Rick assisted with was an engagement to quantify goals for our executive team and to update our performance evaluation of executives. Rick has been an invaluable management consultant and I would highly recommend him to any organization in need of management services.

 

David Warren
Chief Executive Officer
Tidewater Physicians Multispecialty Group

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The Talent Development function at Keiter CPAs and Consultants includes both external and internal coaches. Through our coaching program we have brought Rick in multiple times to deliver concentrated developmental coaching to some of our most high potential leaders.

 

Our experience working with Rick has been phenomenal. As the Talent Development Manager, it is important to me to ensure that we get the most value from our educational investment. From the beginning, Rick acted as a partner with me to help me achieve my objectives in the coaching engagements. He protected the confidentiality of the coaching relationship while still letting me know that important work was being done, and that there was movement.

 

Rick also balances the needs of the organization with the needs of the individual being coached. One of the enhancements he introduced to our coaching program is the triad meeting where Rick, the coachee, a senior stakeholder, and I would discuss the progress of the coaching engagement. It allowed an information exchange while still giving control to the person being coached around how much was shared.

 

Of course, it’s important to say that Rick’s work as a coach is top-notch. I have witnessed the growth of our team members who were fortunate enough to get to work with Rick. They have discovered important insights and have grown from the coaching experience. 

 

Finally, I appreciate that Rick stays in contact with me as a fellow professional. I have personally benefited from Rick’s guidance and wisdom. 

 

Pamela Bradley
Talent Development Manager
Keiter CPAs and Consultants

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For over 15 years, I have had the opportunity to partner with Rick in the Executive Coaching space. As an operations person, I can’t say enough about how easy Rick makes our work together -- smooth and seamless at every turn. He’s organized, an excellent and thorough communicator, nimble, eager to get “it” right, and most importantly, he is humble and kind.

I have reviewed many evaluations completed by participants in which Rick has supported on their leadership journey. The theme is that he challenges in just the right ways, pushes for progress, and his wisdom is seen as a real gift.

I am always grateful to partner with Rick and am honored to witness the impact he is making in our world.

Donna Houtchings
Executive Coaching Implementation Manager
Center for Creative Leadership

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I became Rick’s client in late 2022 when I signed up for career development coaching through my employer. Within a year of our first monthly session, I had completed second-round interviews at three Fortune 500 companies, ultimately landing a new job with one of them. Rick challenged me to think strategically about my professional growth, helped me optimize my resume and LinkedIn profile for visibility, and conducted practice behavioral interviews—which gave me confidence in one of my weaker areas. He’s friendly and upbeat and always delivered the guidance I needed in a direct yet diplomatic manner. His assistance proved to be invaluable in helping me reach the next step in my career.

 

Maria Carter

Content Designer In Financial Services, UX Writer, Content Strategist

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I had the privilege of working with Rick Greentree for over 20 years while serving as Firm Managing Partner.  I knew Rick to be a well-grounded and down-to-earth business partner and colleague.
 
Over the course of Rick’s 17 years with Cherry Bekaert, he consulted Firm clients on organizational and leadership matters and (for 6 years) simultaneously directed the Firm’s HR function.
 
As HR Director, Rick redeveloped Firm processes and materials relating to Manager and Partner evaluation/selection; performance management, and Firm policies and procedures. He assisted in the design and facilitation of annual Partners’ Meetings, annual business planning meetings, and Executive Committee meetings. Rick also coached and counseled Partners regarding leadership issues, team development, culture change, and conflict management. He developed and repeatedly conducted a very successful leadership development program for future Partners.
 
After Rick departed Cherry Bekaert, the Management Team and Executive Board continued to engage him on a consulting basis to assist the Firm with various high-level personnel matters and strategic transition issues.  We highly valued Rick’s integrity, his proven ability to provide excellent advice, and his ability to build strong relationships.

 

Howard J. Kies
Firm Managing Partner (retired)
Cherry Bekaert LLP

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I have known Rick for many years and am quite familiar with his skills.  I had the pleasure of attending a comprehensive, senior-level leadership program that Rick developed and conducted.  It is difficult to put words around the difference that program made to me both personally and professionally.  It was very engaging, participative, and thought provoking.  It introduced me to the concept of servant leadership and strengthened my commitment to self-development and to the development of others.  Though I continued to seek coaching at times throughout my career, Rick has been my best coach.  Even after I moved on to assume a more senior position in banking, Rick happily entertained my calls and offered his time and advice.  This is a debt I cannot repay.

 

Ley Watson

Chief Audit Executive (retired)

Atlantic Union Bankshares

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Improving Virginia’s transportation system was a central priority of Governor Gerald Baliles’ administration. Though Virginia’s Department of Transportation had a well-deserved reputation for accomplishment, heightened citizen expectations, the importance of achieving a more diverse workforce, and the need to streamline project planning, required VDOT to change its deeply vested organizational culture. As Governor Baliles’ appointed Transportation Commissioner, I recognized how challenging such change would be to plan and implement and hired Rick Greentree to assist with this initiative. I worked with Rick throughout my eight years at VDOT and can say without reservation that he proved to be an immense asset to the agency and to me.
 
Rick performed many tasks. He advised my management team and me; assisted division managers with personnel and policy matters; reviewed and strengthened numerous training programs; conducted team building across the agency; championed the VDOT values initiative (an initiative that produced profound change in many personnel management practices). Rick's quick grasp of complex issues, wise counsel, collaborative spirit, and desire to make a difference were highly valued by those he worked with.

Upon leaving VDOT, I assumed a faculty position at Virginia Tech’s Center for Public Administration & Policy. I invited Rick to teach sessions on change management at several graduate-level classes. As before, he did an outstanding job and I enthusiastically recommend Rick to any organization seeking assistance in managing change or developing its leadership talent.

 

Ray Pethtel

Commissioner (retired)

Virginia Department of Transportation

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